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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.”

LMS 361
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Association Brain Food: 6.23.23

Reid All About it

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . 1 CAE credit.

Metro 195
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Association Brain Food Weekly: 2.22.19

Reid All About it

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Does your association have a popular conference workshop or training class you want to convert into an online learning program? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. 1 CAE credit.

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Association Brain Food Weekly: 1.21.22

Reid All About it

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services. Email chains. CAE credits. Tue 1/25 at 1 p.m.

Survey 195
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Association Brain Food Weekly: 4.20.18

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.* – Measure What Matters Workshop (Alexandria VA). Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 3 Strategies to Future-Proof Your Association. 1 CAE credit. . Solving the Marketing Puzzle.

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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

Similarly, a 2017 study by Capgemini found: 75% of companies believe they’re customer-centric, while only 30% of consumers agreed. I recommend checking out these additional resources for more information on strategy, tactics, or business benefits: MX 2012 | Chris Risdon & Todd Wilkens | Customer Journey Mapping (Adaptive Path, video).

Review 149