2019 Email Marketing Newsletter Strategy 
Associations Now
OCTOBER 29, 2019
Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.
Higher Logic
MAY 8, 2019
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?
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Associations Now
JULY 2, 2019
“Of the young nonmember audience that we specifically targeted, we converted many prospects both in the pilot and national campaign,” says Vinnie Schneider, a brand manager at Dovetail, a marketing agency that worked alongside AOA. “We Email marketing. Here’s how the AOA team did it. Social media advertising.
Higher Logic
MAY 29, 2020
Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.
MemberClicks
FEBRUARY 9, 2023
To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.
Reid All About it
OCTOBER 11, 2019
Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.
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