Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Non-Dues Revenue: Offer sponsorship and advertising opportunities for videos when appropriate. By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic.

Video 111

Video Social Media Library Revenue 111

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Pat on head. Take note! ( Tue 11/13 at 12 p.m.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? Does your association have a learning strategy? SendX ). . –

DC 34

DC Washington Chicago LMS 34