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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.

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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.

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What Should We Make of “Pay What You Want”?

Associations Now

In an experiment conducted by researchers at University of California Berkeley in 2010 , roller coaster riders at an amusement park were offered a PWYW option to buy a photo of themselves from their ride. How would it change how your association recruits and serves members? PWYW turns all of that on its head.

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