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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Member recruitment. Hear about the Public Relations Society of America’s framework for decision-makers hoping to employ AI effectively and ethically. Gen Z education. 1 CAE credit.

Revenue 256
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Association Brain Food Weekly: 1.29.21

Reid All About it

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. A targeted newsletter and streaming video series helps them build rapport with prospects. They’ve built content partnerships with recruiters and PR agencies.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53
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What Should We Make of “Pay What You Want”?

Associations Now

Some also find themselves adding recognition and perks for the most generous donors, “anything from a mention in a newsletter to a barbecue at the rabbi’s house.” PWYW is of course a “free” offer that just includes an ask.) How would it change how your association recruits and serves members?

Price 40