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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.

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Association Brain Food: 5.20.22

Reid All About it

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Your future marketing growth starts with events. Donna Oser, CAE, CEO of Michigan Society of Association Executives. We rethought work. 1 CAE credit.

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Is Your Association at a Crossroads?

Association Adviser

Debra McGuire , CEO of the Michigan Academy of Family Physicians , advised taking a cultural snapshot of your members, volunteer leadership, management and staff. It has to be something that helps you get to markets (and customers) you haven’t reached before. It can’t just be small steps. Research and data.

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Mo Rocca on Creativity, Comedy, and Obit Con vs Comic Con

AssociationChat

And I do wonder, like, if we continue, I really mean this meeting in congregating part of the time online, how we can replicate the experience that we actually get when we you know, meet in a warm market. And, you know, because their pop culture is really important in America. cosy hotel conference room but you know what I mean?