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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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What Happens When You Don’t Optimize Your Content

Associations Now

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. So how do you build a data analysis that you can turn to without a lot of trouble?

Content 40
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A Crash Course in Landing Pages : Off Stage

Off Stage

“Become informed about how this new legislation affects you and impacts our community! Read this complimentary two-page, clear analysis!” Make sure you have a statistical analysis component to your page. Technology. Or whatever.). Make it easy to share. Not a bad return on investment. • Lawsuit. • Categories.

Course 40
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Knight Foundation Launches The Giving Day Play Book

Beth Kanter

The post below was co-authored with Bahia Ramos, who is the director of Knight Foundation’s communication foundations program and highlights some of the content in the Giving Day Play Book which serves as backbone to this peer learning effort. This post was also cross-posted on the Knight Foundation blog here. But they don’t have to be.

Miami 28
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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers.