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How Can You Manage Negative Facebook Comments?

Associations Now

In a recent analysis published in its scholarly journal Information Systems Research , researchers from the University of Minnesota found that, in an analysis of 12,000 posts from 41 Fortune 500 companies, negative posts outranked positive posts at a ratio of nearly 2 to 1. Leverage your public face.

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Find More Meaning in Your Metrics

Associations Now

Of course, associations have missions too. They also urge associations to conduct more in-depth analysis such as Social Return on Investment (SROI). In their Learning Lab, they cited the example of the Mentoring Partnership of Minnesota, which commissioned research that found that every $1 invested in youth mentoring resulted in $2.72