Analysis Marketing Member Insights Strategy 
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.
Association Freak
MARCH 26, 2021
Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.
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Association Freak
MARCH 26, 2021
Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.
Reid All About it
JANUARY 13, 2023
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.
Reid All About it
FEBRUARY 11, 2022
Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Strategy development and facilitation are not the same thing.
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