Higher Logic

FEBRUARY 26, 2019

In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Try any of these five tactics: Automate your marketing tactics for continuing education. Automate your marketing tactics for continuing education. Foster a sense of community.

Education 149

Education Strategy LMS Software 149

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Associations Now

MARCH 2, 2020

Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose. Eventually, the principles guiding your content strategy no longer connect with the strategic goals of your organization.

Content 116

Content Strategy How To Analysis 116

NXUnite

MARCH 19, 2024

While there are several types of nonprofit budgets you might create (such as budgets for specific programs or long-term fundraising campaigns), your annual operating budget serves as the master financial plan for your entire organization, making it a critical component of your strategy.

Tips 130

Tips Handbook Revenue Guidelines 130

Associations Now

JULY 25, 2023

Leaders say they’ll invest more in more data analysis and attendee-tracking tools, according to a new Community Brands survey. Between 35 and 45 percent of respondents said they intend to spend more on tech related to registration, data analysis, event apps, session tracking, and more.

Report 98

Report Analysis Survey Technology 98

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins. Let’s delve into this.

Report 52

Report Organization Analysis Strategy 52

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Online Community Strategy. Want to level up your community strategy? Marketing (45%). Online Community Strategy. 22% have no documented strategy. 24% have a draft strategy.

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Strategy 69

Strategy Analysis Cost Revenue 69

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 81

Marketing Analysis Social Media Report 81

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Membership Marketing

MAY 19, 2017

One of the most rapidly adopted tools in association marketing today is data analytics. Knowing this can drive an engagement strategy and move members to these behaviors. There are obviously far more opportunities than listed here to analyze data in order to maximize marketing effectiveness.

Strategy 40

Strategy Marketing Analysis Recruiting 40

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience.

Member Experience 131

Member Experience Technology Social Media Software 131

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Multiview

DECEMBER 7, 2023

Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.

Report 59

Report Industry Analysis Survey 59

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

Content 120

Content Strategy Organization Communications 120

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Depending on organizational maturity, sales ops managers can assume leadership over the following processes/areas: Generate data-driven insight and forecasts for strategy planning.

How To 362

How To Process Tools Team 362

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. This same high level of responsiveness is found in analysis done in the for-profit world.

Marketing 74

Marketing Discount Price Review 74

GlowGlobally

JULY 23, 2013

Different cultures, needs, market dynamics are some of the considerations that should be taken in determining an association’s market entry in each region. Separately, you will also learn why SLAS chose to pursue a more deliberate market research analysis in Europe to build their market entry strategy through education.

Atlanta 60

Atlanta Strategy Marketing Analysis 60

Associations Now

MARCH 16, 2017

The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. “The shift to detection and response approaches spans people, process, and technology elements and will drive a majority of security market growth over the next five years,” Deshpande said in a news release.

Report 77

Report Strategy Analysis Project 77