Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Online Community Strategy. On average in an advanced community, a member contributes $67 of value per year and receives $614 of value per year. Want to level up your community strategy?

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 62

Marketing Analysis Social Media Report 62

Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Member engagement is well worth the effort.

Case Study 149

Case Study eBook Member Engagement Class 149

Nimble AMS

JULY 18, 2023

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. User-generated personalization.

Member Experience 130

Member Experience Technology Social Media Software 130

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Higher Logic

APRIL 4, 2017

How do you prove that the countless hours spent on engagement strategies, increasing discussions, and getting more members to log in, had a larger impact on your business? You show your executive team a regression analysis. What is a Regression Analysis? Demonstrate How Engagement is Impacting Your Business.

How To 168

How To Analysis Software Member Engagement 168

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. Event Strategies 2021 and Beyond.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Whenever you end a project or a client engagement, you probably do a retrospective analysis. Another finding from the Freeman survey: people are registering much later for events. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). Innovation (32%).

Strategy 195

Strategy Report Team Cost 195

Reid All About it

MAY 26, 2023

“To navigate change, companies need fear-free cultures of diverse people and mindsets led by leaders who continuously learn, incentivize and train for change and worship no sacred cows.” ― Rishad Tobaccowala Competing for members’ time. WBT Systems shares strategies for convincing people to commit time to their own professional development.

Technology 195

Technology Education Arkansas Leadership 195

Association Analytics

JUNE 21, 2023

You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. While each department has its own goal, ultimately everyone should be working towards keeping members happy, engaged, and present. Member engagement is everyone’s job.

Team 319

Team Report Course Proposal 319

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. How to Craft User Journeys to Keep Your Members Engaged.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. 2: Consult with Your Colleagues. Get ready for an earful.

Software 170

Software Leadership Project System 170

Reid All About it

MARCH 5, 2021

Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

WBT Systems

APRIL 10, 2018

For example, the COO and CFO may focus on ROI, while the CEO and other executives care more about member engagement or industry standing. Align your case with organizational strategy and goals. This need must align with your association’s strategies and goals. Talk more about strategy than about technology.

LMS 165

LMS How To Learning Management System Proposal 165

Reid All About it

MAY 8, 2020

Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Gerd De Bruycker, marketing director at Cisco Systems. Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

North Carolina 221

North Carolina Montana Conference Revenue 221