Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. Event Strategies 2021 and Beyond. Host: Propel.

LMS 370

LMS Nashville Strategy Video 370

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey. Looking Forward 2022 (Impact): Trends and Analysis. Decoding the Buyer’s Journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Reid All About it

NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. More info/register. 1 CMP credit. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. LMS Demo Day. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

APRIL 25, 2017

Skills gap theorists say that formal education isn’t preparing enough candidates for specialized high-skill, high-growth jobs such as data analysis, user experience design and software programming. The learning community has been seeking a serious use for LMS gamification. How To Design a Digital Badge Strategy. Conclusion.

LMS 252

LMS Certificate Library Education 252

Leading Learning

JUNE 3, 2021

Drawing on our experience helping trade associations elevate their learning businesses, we’ve outlined the following three tips to help you set member organizations up for success with e-learning: Invest in an intuitive LMS made for extended enterprises. Invest in an intuitive LMS made for extended enterprises.

Organization 52

Organization LMS Tips Course 52

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

Fonteva

MARCH 16, 2022

When conducting this retrospective analysis, you may notice recurring themes pop up. With a few adjustments to your learning tech, business strategy, and team composition, you can set your association’s learning programming up for ongoing success. Solution: Invest in an LMS that is designed to drive engagement.

LMS 52

LMS How To Price Course 52

Reid All About it

OCTOBER 23, 2020

They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

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APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ). CB Insights reports on 20 industries that 5G will transform.

LMS 276

LMS Pennsylvania Innovation Education 276

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Associations Now

MAY 20, 2019

The “ 2019 Open Source Security and Risk Analysis ” [registration], from the Synopsys Cybersecurity Research Center and based on anonymized data from the company’s Black Duck audit services, noted that roughly 60 percent of the code in the code bases it studied was open source. What’s Your Maintenance Strategy?

Software 96

Software Strategy LMS Tools 96

Reid All About it

OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Personify.

Utah 370

Utah LMS Conference Technology 370

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Have a subscription strategy: why a monthly service could be a savvy play for associations. Learn four simple strategies that will help you manage these changes, and succeed as an event strategist.

LMS 174

LMS Price Revenue Technology 174

WBT Systems

FEBRUARY 28, 2017

Though focusing on the message that adapting to these issues might be a challenge for associations, Hurt’s analysis still shines a light on the opportunities for associations willing to embrace the required changes. We also provide professional services to ensure successful implementation and integration of your new LMS.

Education 150

Education Mooc Certificate LMS 150

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MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. Good intentions are nice, but they mean nothing if they don’t turn into action. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales.

Handbook 237

Handbook Washington eBook DC 237

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

SEPTEMBER 23, 2016

.* – The Strategic AMS + LMS: Efficiency Made Easy. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Presenter: Anna Toon, Abila Product Marketer. Moderator/Host: Sam Waters, CAE, IMPAQ Strategy. Host: Raffa Marketing Group.

LMS 150

LMS Case Study Learning Management System Innovation 150

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Focus on your social media marketing strategies. Attracting New Members. Data management.

Tips 201

Tips Software Recruiting Recruitment 201

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Bill Cushard, Director of Marketing, ServiceRocket. More info/register. Wed 1/22 at 12 p.m.

Arlington 243

Arlington San Diego San Francisco DC 243

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. 3 Strategies to Future-Proof Your Association.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. 3 Strategies to Future-Proof Your Association.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Delcor

MARCH 29, 2019

Develop strategy for improving data analysis and reporting. Many helpful tools exist but you first need to find the strategy that works best for your organization. This strategy should include a change management plan. The “build it and they will come” strategy does not typically work.

Technology 85

Technology Analysis Review Content 85

Reid All About it

APRIL 5, 2019

The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent. More info/register.

District of Columbia 170

District of Columbia DC Washington LMS 170