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Let Your Member Data Show You the Way

Spark Consulting

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. These “clusters of behavior” were uncovered through analysis of member activity data conducted for NICSA by Elizabeth Engel, CAE, CEO and chief strategist at Spark Consulting. Click to enlarge.

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Let Your Member Data Show You The Way

Associations Now

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. These “clusters of behavior” were uncovered through analysis of member activity data conducted for NICSA by Elizabeth Engel, CAE, CEO and chief strategist at Spark Consulting.