Smooth The Path

JANUARY 4, 2018

While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. An idea so big, I wish I could personally tell everyone in our association community.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

DECEMBER 6, 2016

One way is to put ourselves in our member’s shoes more often than not. What would I think of this article if I were a member? How might this letter be interpreted by a member? Related: The stories members make up. How to set a new tone at your association. Association trend watch: member experiences.

Member Experience 60

Member Experience Communications Industry Organization 60