Smooth The Path

MARCH 2, 2017

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members. We want to innovate, but we may be afraid to get started.

Innovation 60

Innovation Process Team Project 60

Smooth The Path

DECEMBER 4, 2016

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

Association Value 60

Association Value Resources Conference Review 60

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.

Proposal 104

Proposal Course Education Innovation 104

Spark Consulting

FEBRUARY 25, 2016

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

JANUARY 4, 2018

While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. An idea so big, I wish I could personally tell everyone in our association community.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Thanks For Playing

JANUARY 24, 2013

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. So what's the problem?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Smooth The Path

JANUARY 21, 2016

If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization. Optimization must be balanced by innovation. Innovation is solving a new key problem that our members are deeply challenged with.

Course 60

Course Innovation Video Conference 60