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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.

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Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us. Spot it yet?

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Engagement: It's Not About You

Thanks For Playing

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us. So what's the problem?

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Viewing mission, vision, and values as timely rather than timeless, reinforces their significance both to members and to the association’s daily activities. However, technology is a ruthless editor and could easily force a rewrite. Values create community.

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Association Brain Food: 2.24.23

Reid All About it

Fortunately, I found it on another website in an article by the recipe’s creator. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m. Learn engagement strategies your association can leverage to get your members hooked on the mission.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And then a lot of times what’s highlighted is that associations are risk averse, and they’re unwieldy. And it’s very difficult to maneuver and innovate the way that we want to. I’ll only crack it open and read a couple of articles. I don’t read it front to back, I still get value out of it. And only crack it open.

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