Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.

Proposal 109

Proposal Course Education Innovation 109

Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Association Adviser

SEPTEMBER 24, 2013

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

Technology 60

Technology Social Media Maryland Press Release 60

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us. So what's the problem?

Association Value 150

Association Value Committee Recruiting Recruitment 150

.orgSource

FEBRUARY 21, 2023

Viewing mission, vision, and values as timely rather than timeless, reinforces their significance both to members and to the association’s daily activities. However, technology is a ruthless editor and could easily force a rewrite. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Experts in Membership Marketing

JANUARY 12, 2010

I am reading the 1/10 issue of ASAE's Associations Now and came upon an article (pg 24 if you are so inclined) entitled "Tune In to Your Members' Wavelength" by Tracy Krughoff, Director of Event Communications at the Biotechnology Industry Organization here in D.C. That's what Tracy's article just gave me. So here it is.

Revenue 28

Revenue Industry Communications Association Value 28

Off Stage

JANUARY 20, 2011

On January 19, 2011, Inman News carried a feature article by Matt Carter with the headline, “South Carolina real estate brokerage drops Realtor affiliation: Company maintains MLS membership. The article continues, “The largest brokerage in the Columbia, S.C., “Thats not true in the case of our association.

South Carolina 40

South Carolina North Carolina Metro Price 40