Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.

Proposal 108

Proposal Course Education Innovation 108

Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.

Technology 60

Technology Social Media Maryland Press Release 60

.orgSource

FEBRUARY 21, 2023

Viewing mission, vision, and values as timely rather than timeless, reinforces their significance both to members and to the association’s daily activities. However, technology is a ruthless editor and could easily force a rewrite. Values How we interact with each other has a direct impact on revenue and growth.

Revenue 88

Revenue Guidelines Review Education 88

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Fortunately, I found it on another website in an article by the recipe’s creator. AMS implementation. Sunday, we had the “best eggplant parmesan.” 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Off Stage

JANUARY 20, 2011

On January 19, 2011, Inman News carried a feature article by Matt Carter with the headline, “South Carolina real estate brokerage drops Realtor affiliation: Company maintains MLS membership. The article continues, “The largest brokerage in the Columbia, S.C., “Thats not true in the case of our association.

South Carolina 40

South Carolina North Carolina Metro Price 40

Experts in Membership Marketing

JANUARY 12, 2010

I am reading the 1/10 issue of ASAE's Associations Now and came upon an article (pg 24 if you are so inclined) entitled "Tune In to Your Members' Wavelength" by Tracy Krughoff, Director of Event Communications at the Biotechnology Industry Organization here in D.C. That's what Tracy's article just gave me. So here it is.

Revenue 28

Revenue Industry Communications Association Value 28

AssociationChat

SEPTEMBER 22, 2021

I’ll only crack it open and read a couple of articles. I don’t read it front to back, I still get value out of it. I don’t need to read every article. Thank you, Bruce Bruce, who said the association value prop can be aggregating content for all sources, and the context of the associations mission and needs of its members.

How To 104

How To Content Examples Newsletter 104