Smooth The Path
DECEMBER 4, 2016
One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.
Associations Now
APRIL 2, 2023
Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” A recent McKinsey & Company article stresses the importance of finding an answer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Associations Now
DECEMBER 2, 2015
Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.
Smooth The Path
NOVEMBER 20, 2018
” Incoming association boards and staff often leap to this conclusion too. Flat membership numbers or small market share must mean low awareness. Neither will the social receptions that are fun but not meaningful or the articles that are a dime a dozen. Low awareness usually is a symptom, not a cause, however.
.orgSource
FEBRUARY 21, 2023
A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Values create community.
Smooth The Path
JANUARY 21, 2016
Or we can optimize our member marketing communications with A/B testing. Associations that only optimize are in danger of not being future focused. If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization.
Smooth The Path
APRIL 10, 2016
Non-profit or no this new association may just be part of the bureaucracy. One director of marketing I met said that the association staff would always let member calls go to voice mail. 5 years ago or not, many members probably think this is the way the association still operates.
Expert insights. Personalized for you.
.png)
60 
Let's personalize your content