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Association Awareness is Actually a Different Problem in Disguise

Smooth The Path

” Incoming association boards and staff often leap to this conclusion too. Flat membership numbers or small market share must mean low awareness. Neither will the social receptions that are fun but not meaningful or the articles that are a dime a dozen. Low awareness usually is a symptom, not a cause, however.

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What We’re Scoring When We’re Scoring Engagement

Associations Now

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

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Association Brain Food: 2.24.23

Reid All About it

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Fortunately, I found it on another website in an article by the recipe’s creator. AMS implementation. No plan, no progress.