.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

DECEMBER 6, 2016

One way is to put ourselves in our member’s shoes more often than not. What would I think of this article if I were a member? How might this letter be interpreted by a member? Related: The stories members make up. How to set a new tone at your association. Association trend watch: member experiences.

Member Experience 60

Member Experience Communications Industry Organization 60

Smooth The Path

APRIL 10, 2016

Non-profit or no this new association may just be part of the bureaucracy. Long-time members have excellent memories for the way things used to be. One director of marketing I met said that the association staff would always let member calls go to voice mail. Related articles: Am I going to be the only one like me?

Examples 60

Examples Marketing Member Experience Association Value 60