Smooth The Path

JANUARY 2, 2018

So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? The Problems Attendees Experience at Conferences. Belonging to an Association Could Make You Happier. Harder to measure, but more important is impact.

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

MARCH 7, 2017

Does your association have an AVTP? Related: Top questions asked about the Association Value Trigger Point Concept. Fueling exceptional new member experiences [e-book]. Why new members actually join. Inspired by a favorite article first published on this blog March 17, 2015.

Member Experience 84

Member Experience Association Value Conference Products 84

Smooth The Path

JANUARY 4, 2018

While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. We talk a lot about value and rightfully so.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

OCTOBER 24, 2019

It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article. Once a new member joins, the trust continues to build as they interact and receive value.

Sample 68

Sample Member Experience Cost Tips 68

.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

SEPTEMBER 4, 2017

Not only might industry consultants be your competition, but your members might be your competition too. The ones writing articles like ours, or putting on a conference like ours, or conducting research like ours. We are competing for our member’s money, attention, and time. Related: The formula for member engagement.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

DECEMBER 6, 2016

One way is to put ourselves in our member’s shoes more often than not. What would I think of this article if I were a member? How might this letter be interpreted by a member? Related: The stories members make up. How to set a new tone at your association. Association trend watch: member experiences.

Member Experience 60

Member Experience Communications Industry Organization 60