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Do You Need a Member Engagement Strategy?

Smooth The Path

Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Arlene seems almost shockingly engaged but, Arlene’s behaviors are typical of very engaged members. She is an active mentor.

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Navigating Each Association’s Two-Way Trust Street

Smooth The Path

It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article. Once a new member joins, the trust continues to build as they interact and receive value.

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Big Ideas for Association Professionals

Smooth The Path

While I was writing the Most Impactful Article post published earlier this week, I got to thinking about how one big idea emerges from the research data every year. An idea so big, I wish I could personally tell everyone in our association community. We talk a lot about value and rightfully so.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

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The Competition is Out to Get Associations

Smooth The Path

Not only might industry consultants be your competition, but your members might be your competition too. The ones writing articles like ours, or putting on a conference like ours, or conducting research like ours. We are competing for our member’s money, attention, and time. Related: The formula for member engagement.

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