Article Association Value Marketing Strategy 
Principled Innovation
MARCH 25, 2013
Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. So while the decision not to increase dues may be partly a gesture of goodwill, it is also an attempt at self-preservation.
.orgSource
FEBRUARY 21, 2023
We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.
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Smooth The Path
NOVEMBER 20, 2018
” Incoming association boards and staff often leap to this conclusion too. Flat membership numbers or small market share must mean low awareness. Neither will the social receptions that are fun but not meaningful or the articles that are a dime a dozen. Low awareness usually is a symptom, not a cause, however.
Smooth The Path
JANUARY 21, 2016
Or we can optimize our member marketing communications with A/B testing. Associations that only optimize are in danger of not being future focused. If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization.
Reid All About it
FEBRUARY 24, 2023
Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Fortunately, I found it on another website in an article by the recipe’s creator. AMS implementation. Stakeholder capitalism. Fri 2/24 at 12 p.m. 1 CAE credit.
Associations Now
JULY 9, 2013
How to use employee input to develop more effective values statements. Also: why you should constantly rethink strategies to keep up with the transient economy. Most associations have values statements. Wannabes impoverish us. Leaders enrich us. But some are more effective than others.
Off Stage
JANUARY 20, 2011
On January 19, 2011, Inman News carried a feature article by Matt Carter with the headline, “South Carolina real estate brokerage drops Realtor affiliation: Company maintains MLS membership. The article continues, “The largest brokerage in the Columbia, S.C., “Thats not true in the case of our association.
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