Smooth The Path
AUGUST 6, 2018
Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession.
Association Adviser
SEPTEMBER 24, 2013
Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.
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Associations Now
APRIL 2, 2023
Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.
Higher Logic
MAY 29, 2020
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Community Will Grow Your Association.
.orgSource
MARCH 6, 2023
Is technology tying your audience in knots? Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love?
Associations Now
AUGUST 7, 2019
Modern expectations, technology, and time zones must be tackled in new era. As globalization and technology make it possible for associations to have employees in several countries, it also changes the way leaders must manage their workforce. Willis Turner, CAE, CEO of Sales and Marketing Executives International, Inc.,
Protech
MAY 4, 2020
Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Photo credit: Refactored.
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