Association Value Communications Marketing Technology 
Smooth The Path
AUGUST 6, 2018
These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. Why long-time members are reluctant to leave your association.
Association Adviser
AUGUST 20, 2018
The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.
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Association Adviser
SEPTEMBER 24, 2013
Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.
Higher Logic
MAY 29, 2020
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Member Engagement and Retention.
Slice-Works
JULY 10, 2014
Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Stop communicating and start relationship- building. Defining Your Association Value.
.orgSource
MARCH 6, 2023
Is technology tying your audience in knots? Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. It is still possible to create that community, but on a smaller scale. Trust is tied to value.
Protech
MAY 4, 2020
By Brian Smith – Communications Specialist. M any of our daily interactions and communications are through screens , and i t’s not just television. Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . Photo credit: Refactored.
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