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Mini-Course for Association Professionals: The Optimization Trap Many Associations Face

Smooth The Path

Or we can optimize our member marketing communications with A/B testing. If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization. Optimization must be balanced by innovation.

Course 60
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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

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Association Blunders Make Us Want to Stick Our Heads in The Sand

Smooth The Path

What would I think of this article if I were a member? Even if we are able to give a fleeting member perspective to every outgoing communication we are bound to miss some because our work lives have gotten so much more complex and days are so jam-packed it is hard to be super thoughtful about everything all the time.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And then a lot of times what’s highlighted is that associations are risk averse, and they’re unwieldy. And it’s very difficult to maneuver and innovate the way that we want to. Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could?

How To 104
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Association Brain Food: 2.24.23

Reid All About it

Fortunately, I found it on another website in an article by the recipe’s creator. Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. No plan, no progress. 1 CAE credit.