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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

A digital marketing plan that includes more social media, more internal and external links, better images and a better content that speaks directly to your audience will improve your brand’s position on SERPs. Of course, we sell expertise in various areas, ranging from websites and digital marketing to PR and association management.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. Measuring social media. What surprised us most in 2013?