Association Management - Truthiness and Lies, Lies, Lies
Association Subculture
DECEMBER 15, 2010
Association Management - Truthiness and Lies, Lies, Lies. However, I dont think I am alone when I say advertising, marketing and branding has to change. Here are some sample suggestions: Cigarettes - "Yes, our product will kill you but how long do you want to live anyway? Ask yourself if you buy your own marketing copy.
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