Quit Comparing: Creating Content that Works for Your Association
AMR Management Services
OCTOBER 12, 2012
Content Marketing for Nonprofits & Associations by Becky Rasmussen. "So, This was the question raised as we neared the close of a 3-hour session on content marketing for associations. As an association professional, she understood the importance of content marketing - she wouldn't have been there if she didn't. Defining our association content strategy solely by the tools we use would be like a company defining its entire ad campaign solely by the media buys.