Association Value, Conference, Member Insights and Project

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Association Value

Conference

Member Insights

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study

Case Study Project Member Insights Association Value

Common Trap for Association Professionals

Smooth The Path

MAY 3, 2018

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”

Innovation

Innovation Recruiting Recruitment Leadership

Association Universe

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Common Trap for Association Professionals

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