Remove Association Value Remove Conference Remove Member Insights Remove Strategy
article thumbnail

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for membersmembers worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

article thumbnail

5 Ways Great Associations Become Great

Smooth The Path

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. Related: 10 Ways to increase the energy at your conference. The new member engagement rule of three. People like me join an association like this.

Cost 103