Remove Association Value Remove Cost Remove Member Engagement Remove Member Research
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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Job one was getting foundational data about CFMA’s members into useful reports—demographics, company size and type, and retention rates among different member segments—most of which he built himself. “That one-to-three-year member, that member’s probably fairly new to construction.