Blue Sky eLearn

MARCH 27, 2018

When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!

Association Software 144

Association Software Recruiting Recruitment Software 144

Eric Lanke

JULY 30, 2018

In fact, many of the people who served in our association's leadership ranks were close partners or associates with the prospect company president. When the answer to that question emerged in the course of our conversation, it practically floored me. The prospect company now plans to join our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Leading Learning

JULY 2, 2020

As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. And, of course, for many associations, this is already a booming area of business.).

Education 59

Education Course Certificate Leadership 59