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Overcoming the association value gap: part I

Principled Innovation

Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. So while the decision not to increase dues may be partly a gesture of goodwill, it is also an attempt at self-preservation.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . The definition is in the name.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? You know, it’s interesting, Nick, when Nick hair from cue career, you should definitely connect with him if you haven’t already. look him up.

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