Principled Innovation
MARCH 25, 2013
Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. So while the decision not to increase dues may be partly a gesture of goodwill, it is also an attempt at self-preservation.
MemberClicks
OCTOBER 4, 2022
As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. But remember, to get to this point, you have to successfully market your organization. Check out our Small Staff Guide to Association Marketing to help you amp up your marketing plan.
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Protech
MARCH 11, 2020
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What are they saying about your association ’s online experience ? . The definition is in the name. Which members are engaging more frequently? .
Smooth The Path
JUNE 6, 2017
In fact, the association is not for everyone in the profession. So we might as well define who we are for rather than have the definition created for us. It is harder, but maybe more useful, to say this association is for the innovators. It is not for everyone in the industry.
Associations Now
MAY 21, 2014
Three of the first four lessons in her list, interestingly, all relate to translating the varying definitions of “engagement”—just within one organization—into a common, workable understanding: Engagement is a buzzword that can be applied to just about any form of member (or even nonmember) activity.
AssociationChat
SEPTEMBER 22, 2021
Advocacy falls into this to which advocacy is so often the unsung hero, but advocacy has most definitely been the hero for associations during a time when a lot of a lot of the value that comes from an association is in these different industries, organizations associations fighting for them on Capitol Hill.
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