Higher Logic

APRIL 26, 2018

I am definitely one of those people who loves and needs to have the latest gadgets. Research is an absolute truth if you’re shopping around for a new marketing automation platform. Technology evolves , and so will your marketing automation platform. It’s definitely a worthwhile endeavor to stay informed about platform changes.

Marketing 197

Marketing Team Software Class 197

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What about when you add marketing automation?

Marketing 136

Marketing Communications Case Study Tools 136

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. 1 CAE credit. More info/register. 1 CMP credit.

Chicago 195

Chicago Certificate Marketing Content 195

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 62

CA Marketing eBook Tools 62

Spark Consulting

JULY 18, 2022

Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v. Photo by Xavi Cabrera on Unsplash.

Marketing 39

Marketing Education Conference Revenue 39

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Higher Logic

OCTOBER 4, 2017

Brad Klingenberg: I’ve always been fond on the definition from Josh Wills, a data scientist is “ a person who is better at statistics than any software engineer and better at software engineering than any statistician. ”. Because of its’ breadth, it’s hard to find something much pithier than the definition from Josh.

Marketing 166

Marketing Software Team Project 166

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Spark Consulting

JUNE 2, 2021

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.).

Technology 195

Technology Tools Process Industry 195

Associations Now

JANUARY 29, 2016

Consumers are adding health, wellness, and transparency to the list of factors they consider when buying foods, according to a study conducted by the Grocery Manufacturers Association, Food Marketing Institute, and consulting firm Deloitte. The post Consumer Definition of Food Safety Expanded, Study Finds appeared first on Associations Now.

Colorado 40

Colorado Survey Price Conference 40

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Reimagine what you mean when you say “customers” and expand that definition.

Revenue 169

Revenue Products Discount Class 169

Associations Now

OCTOBER 7, 2015

The US Food and Drug Administration (FDA) doesn’t even have an official definition or delineation of what “natural” actually means. One is a standard for quality, while the other is a marketing term. Based on the results of this study, ONHA plans to establish a “meaningful definition for natural foods.”

Survey 40

Survey California Washington Products 40

Associations Now

JANUARY 29, 2020

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. It is definitely valuable for crisis and conflict management. The post Can Real-Time Public Relations Analysis Help Association Marketers?

Analysis 72

Analysis North Carolina Marketing Missouri 72

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. The post CMO Council: Consumers Want Marketers Wherever They Are appeared first on Associations Now.

Marketing 73

Marketing millennials Social Media Survey 73

Associations Now

OCTOBER 28, 2014

Dry cleaners, for example, often call themselves “organic” even if they use petroleum-based solutions, and while that may be true based on the dictionary definition, it’s not generally what the public understands the term “organic” to mean.

Organization 40

Organization Products Industry Examples 40

Membership Marketing

MARCH 13, 2024

To start, here is a helpful definition of an invoice. “An i] Based on this definition, it is inappropriate to invoice a member for their renewal because a member is not obligated to pay. i] [link] The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 52

Marketing Products Communications Organization 52

Associations Now

MARCH 20, 2014

A new app is drawing fresh attention to what—and who—makes a real craft beer, using the Brewers Association’s definition set in 2012. But like the recipe for any good brew, there’s always room to tweak the definition—something the group did earlier this month. But Blue Moon? So who makes the decision, anyway?

Innovation 40

Innovation Industry Marketing 40

Associations Now

OCTOBER 24, 2019

Not all loyalty is created equal, and if it feels like a simple transaction, it could harm the overall effectiveness of your marketing strategy. That’s a takeaway from a recent CMO Council study on loyalty, which found that 43 percent of marketers identified their customers as being “transactional” in nature.

Strategy 65

Strategy Marketing Report System 65

Associations Now

AUGUST 27, 2013

How can you market your expos and events in innovative ways? The post Social Media Roundup: Stretch Your Event’s Definition appeared first on Associations Now.' The CES has chosen to downplay the word “tradeshow,” but does that work for everyone else? (ht ht @ jcufaude ). Let us know in the comments.

Social Media 40

Social Media Innovation Conference Tools 40

Association Analytics

NOVEMBER 16, 2021

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Consider separate marketing by region where your members live.

How To 169

How To Report Examples Tips 169

Higher Logic

JANUARY 11, 2018

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. Then Peter Nelson, our Director of Product Management, reminded me that I was celebrating prematurely, because I was definitely not done.

Tips 180

Tips FAQ Content Project 180

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership.

Report 40

Report Marketing Innovation millennials 40

Association Briefings

OCTOBER 21, 2020

Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. So, let’s start with a definition.

Newsletter 52

Newsletter Marketing Press Release Content 52

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. One thing has definitely changed. The Gartner Technology Glossary offers these definitions. The second definition explains the purpose of digital transformation and the reasons why it is a continuous process.

Leadership 88

Leadership Process LMS Technology 88

Plexus Consulting

APRIL 10, 2012

or international market expansion. Planning for Success by Definition. Planning for Success by Definition. or international market expansion. Tuesday, April 10, 2012. By Virgil Carter. ► May. (3). ▼ April. (5). Buddy Can You Spare a Dime? Strategy for Unpredictable Times. ► March. (5). ► January.

Education 40

Education Maine Communications Strategy 40

Associations Now

MAY 1, 2023

“We moved to a print-on-demand system and used one template that changed the look, feel, and messaging, but it’s the same size and cut for all members,” said Kristen Rayner, AOPA’s program and marketing manager, member experience. That delay can be dangerous: According to Marketing General Inc.’s

Communications 111

Communications Content Report Process 111

Spark Consulting

AUGUST 7, 2019

Well, we definitely want to encourage members to renew on time, and not offering a grace period is the “stick” side of the carrot-or-stick equation. If your membership lapses on July 31, 2019, then your access is cut off as of 12:01 am August 1. Remember how I recently wrote about rewarding the behavior you want to encourage ?

Discount 186

Discount Library Process Marketing 186

Associations Now

APRIL 11, 2019

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members.

Boston 96

Boston United States Survey Industry 96

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking. Event promotion.

Marketing 250

Marketing Tips Communications Report 250