Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. In this article, we will explore the definition of a value proposition and why it is important.

Discount 52

Discount Price Sample Marketing 52

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. More info/register. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. EDT*- Recruiting and Retaining Talent (Virtual Lunch). – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). Host: ASAE Marketing Section. flight to Orlando.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. EDT*- Recruiting and Retaining Talent (Virtual Lunch). – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). Host: ASAE Marketing Section. flight to Orlando.

LMS 150

LMS Recruiting Recruitment Innovation 150

Higher Logic

AUGUST 8, 2017

In the short term rental/vacation-rental world, local policy can make or break a region’s market. And without a clear definition for success, it’ll be hard to know what direction to steer your program. In order to truly create a successful micro-advocacy program, you need to have a direction, goals and a clear definition for success.

How To 174

How To Project Social Media Recruiting 174

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam. I won’t make that same mistake this week.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam. I won’t make that same mistake this week.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey.

Member Experience 196

Member Experience Technology Content Communications 196

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

Content 40

Content Marketing Chicago United States 40

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Associations Now

AUGUST 17, 2018

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. How to hack it? Why does it work?

Puerto Rico 58

Puerto Rico Recruiting Recruitment Newsletter 58

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Achieve

AUGUST 18, 2020

Develop an event marketing strategy. Additionally, determining engagement goals for your event, like targets for new donor acquisition or previous attendee retention, can help shape your marketing tactics. ?. You’ll definitely need the right tools for the job. . Marketing and tech team. Set guidelines for your event.

Guidelines 98

Guidelines Software Price Revenue 98

Reid All About it

AUGUST 28, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Mon 8/31 at 11 a.m. – Host: Smart Meetings.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports.

Tips 185

Tips Content Education Social Media 185

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. Sprout Social shares eight other social media insights that marketers need to know.

Communications 72

Communications Social Media Newsletter Recruiting 72

Aaron Wolowiec

SEPTEMBER 17, 2013

Last week, I wrote about the whitepaper “ The Mission Driven Volunteer ” by Elizabeth Engel , CEO and chief strategist of Spark Consulting, LLC, and Peggy Hoffman , president of Mariner Management and Marketing. Unfortunately, our world tends to look more like this: Difficulty recruiting volunteers. Do-nothing committees. No new ideas.

Committee 100

Committee Recruiting Recruitment Maine 100

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Optimist Consulting

AUGUST 28, 2014

As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals? Well, yes, DEFINITELY! Membership Engagement Membership Recruitment' Why use the telephone? There’s a challenge for you! About Chord UK.

Case Study 100

Case Study Recruiting Recruitment Maine 100

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

MAY 22, 2014

More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014. There is evidence that niche job boards (like an association career center) are highly attractive to job seekers, recruiters and employers.

Florida 150

Florida Metro Recruiting Recruitment 150

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Nimble AMS

DECEMBER 27, 2022

You can gather data from forms, cloud storage, association management software, or marketing programs. Learning how to leverage your data will help you boost member recruitment, retention, and overall engagement. . The only way you can definitively know is by examining data related to your aims. Provide insights into operations.

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

MARCH 26, 2021

Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Join us live for an in-depth discussion designed to challenge and deepen your understanding of hybrid events, and think outside-the-box using a unique definition of hybrid events. Wed 3/31 at 12 p.m. 1 CAE credit. 1 CMP credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Membership Marketing

JANUARY 27, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Hire a Marketing Agency? To Provide a Proven Methodology – Does it really make sense to reinvent the marketing wheel?

Marketing 40

Marketing Price Survey Recruiting 40

MemberClicks

APRIL 25, 2023

They’re a common membership benefit and a cornerstone of many new member recruiting campaigns. You can use these questions to investigate how effective your marketing and promoting, and to see if the way you’re talking about your event ahead of time actually connects with prospective attendees.

Survey 52

Survey Software Membership Management Social Media 52

Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing.

Member Engagement 99

Member Engagement Committee Review Project 99