.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. The willingness to see from a different perspective and the courage to innovate should also characterize your attitude to digital initiatives. One thing has definitely changed.

Leadership 88

Leadership Process LMS Technology 88

Spark Consulting

JUNE 2, 2021

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.).

Technology 195

Technology Tools Process Industry 195

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. . 1 CAE credit. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Membership Marketing

SEPTEMBER 21, 2016

Innovation is one of the keys to maintaining a resilient and growing association. One definition of innovation is, “the act or process of introducing new ideas, devices, or methods.” The research resulted in the publication of the Association Innovation Benchmarking Report.

Innovation 40

Innovation Report Social Media Marketing 40

Reid All About it

FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. That stinks. Wait, what?

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Associations Now

APRIL 11, 2019

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members.

Boston 96

Boston United States Survey Industry 96

Associations Now

AUGUST 27, 2013

These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. How can you market your expos and events in innovative ways? The post Social Media Roundup: Stretch Your Event’s Definition appeared first on Associations Now.' How do you keep people interested? ht @ jcufaude ).

Social Media 40

Social Media Innovation Conference Tools 40

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Which of these 20 business mistakes is your association making?

Social Media 150

Social Media Review Innovation Conference 150

Higher Logic

MARCH 7, 2017

Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table. Marketing is the gateway department. And the answer, according to their survey, is: almost always marketing. Community is changing organizational structures.

Survey 214

Survey Team Marketing Content 214

Associations Now

JANUARY 8, 2019

The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members. Offer a member comment period.

Boston 94

Boston United States Survey Industry 94

Associations Now

MARCH 20, 2014

A new app is drawing fresh attention to what—and who—makes a real craft beer, using the Brewers Association’s definition set in 2012. But like the recipe for any good brew, there’s always room to tweak the definition—something the group did earlier this month. But Blue Moon? So who makes the decision, anyway?

Innovation 40

Innovation Industry Marketing 40

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Spark Consulting

APRIL 17, 2013

Want to foster a culture of innovation? Nope – creative problem definition. Marketing troubles? blog roundup community conferences innovation leadership management marketing membership ASAE Associations Now creativity Informz Internet privacy Jay Daughtry Jeff Hurt online advertising Technology Review Twitter'

Review 150

Review Innovation Tips Leadership 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. HeadPinz has taken on the challenge of bowling participation by expanding the definition of “bowling alley.”

Innovation 40

Innovation Florida millennials Atlanta 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” flight to Orlando.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” flight to Orlando.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Spark Consulting

JUNE 17, 2014

I mean, consultants also bring (hopefully) experience in the field (in my case, associations) and in particular disciplines in that field (membership and marketing for me) and the breadth of knowledge and experience that comes from working with a bunch of different types of organizations and keeping up on the latest research and trends.

Innovation 150

Innovation Course Leadership Conference 150

Spark Consulting

JANUARY 2, 2018

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers.

Minnesota 150

Minnesota millennials Case Study Innovation 150

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Lunch provided.

Raleigh 203

Raleigh Arlington Social Media DC 203

Aaron Wolowiec

MARCH 1, 2015

Q & A with Peggy Hoffman, President, Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. It would definitely include my three sons and two dance mentors, two athletic mentors, two awesome friends and two sisters. A tribute to the Academy Awards!

Content 100

Content Innovation Marketing 100

Mizz Information

MAY 17, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Marketing automation has been a real time-saver for association executives. CAE, CEO & Chief Strategist, Spark Consulting LLC.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. I will definitely make that again. Chapter habits. to 5 p.m. –

Revenue 205

Revenue Certificate Committee Leadership 205

Mariner Management

NOVEMBER 30, 2020

A learning organization requires a staff and volunteers that are able to constantly adapt and tap into a culture of perpetual innovation. Pandemic and protests highlighted the need for our volunteers to adapt and innovate. Substitute “volunteers” for “clients” in this definition, and the possibilities start to come into focus!

Innovation 71

Innovation Leadership Process System 71

Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. More info/register (ASAE Marketing Professionals Community). Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259