Eric Lanke
FEBRUARY 25, 2013
Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Most c onsultants I know are definitely in "proposition is broken" camp, a position I believe they sincerely hold.
Principled Innovation
MARCH 25, 2013
In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.
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GrowthZone
FEBRUARY 23, 2021
GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. 30% said their members “definitely” recognized the value proposition.
Smooth The Path
SEPTEMBER 11, 2017
Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member. There is no one definition of member engagement.
Smooth The Path
SEPTEMBER 26, 2019
Learn which of the three definitions your members are using before launching your program. Related: A new calculation leads to a better association strategy. Improve your association’s value with reverse mentoring or co-mentoring. They need a mentor who will coach them through these issues.
Protech
MARCH 11, 2020
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What are they saying about your association ’s online experience ? . The definition is in the name. Which members are engaging more frequently? .
Smooth The Path
APRIL 23, 2017
In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. However, today quality is no longer a key differentiator; it’s a given.
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