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Overcoming the association value gap: part I

Principled Innovation

According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number. Keeping dues flat makes for a goodwill gesture to members who are tight on money.

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What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Most c onsultants I know are definitely in "proposition is broken" camp, a position I believe they sincerely hold.

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Interesting Trends in Association Industry Survey Results

GrowthZone

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. The report also highlights: Top non-dues revenue sources.

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