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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

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What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Most c onsultants I know are definitely in "proposition is broken" camp, a position I believe they sincerely hold.

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People Like Me Join an Association Like This

Smooth The Path

So we might as well define who we are for rather than have the definition created for us. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. It is harder, but maybe more useful, to say this association is for the innovators. It is not for everyone in the industry.

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Association Brain Food Weekly: 9.27.19

Reid All About it

You could definitely cut back on the cheese—that was a big pile of cheddar, gouda and fontina. Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Tue 10/1 at 12 p.m.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Yesterday, I had the good fortune to be able to speak to a group about specifically about the value proposition I was talking about understanding engaging and satisfying members and customers. And this was created for the healthcare associations leadership league. And we were talking primarily about value proposition.

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