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Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member.

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Interesting Trends in Association Industry Survey Results

GrowthZone

This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. COVID’s impact on member engagement. We asked, “Do you think members recognize your association’s value proposition?”

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . Which members are engaging more frequently? . Predictive

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What We’re Scoring When We’re Scoring Engagement

Associations Now

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

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People Like Me Join an Association Like This

Smooth The Path

In fact, the association is not for everyone in the profession. So we might as well define who we are for rather than have the definition created for us. It is harder, but maybe more useful, to say this association is for the innovators. It is not for everyone in the industry.