Association Value Industry Member Insights Strategy 
Smooth The Path
JULY 26, 2018
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.
Smooth The Path
SEPTEMBER 6, 2017
The association appears professional. People like me join associations like this. I aspire to meet the other members of this association. This association is known, respected, and trusted in the industry. I like the people here. I can tell that these folks could be friends of mine.
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