Smooth The Path
AUGUST 6, 2018
These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.
Blue Sky eLearn
MARCH 27, 2018
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.
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Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.
Smooth The Path
FEBRUARY 12, 2019
She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Would you like to double the number of very engaged members, like Arlene, at your association?
Principled Innovation
APRIL 2, 2013
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.
Nimble AMS
FEBRUARY 15, 2024
Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Take care to implement this feedback to show how your association values all your stakeholders. “As As an association leader, you don’t know what you don’t know.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.
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