Association Value Industry Innovation Strategy 
Nimble AMS
FEBRUARY 15, 2024
Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Take care to implement this feedback to show how your association values all your stakeholders. “As As an association leader, you don’t know what you don’t know.
Principled Innovation
APRIL 2, 2013
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.
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Smooth The Path
OCTOBER 13, 2020
Business owners and leaders may want to collaboratively innovate to survive the downturn and meet new market demands. What more can you do to prioritize employment in your field, industry, or profession? Related: Back to school for associations and members.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.
Smooth The Path
JULY 26, 2018
We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service. We would talk with members often, conduct listening tours, and interview them.
Smooth The Path
NOVEMBER 27, 2017
Many members are forward thinking, and they want to understand how the industry or profession will change in the future. This leaves associations in a bind because predicting future trends is tricky. So what role should association’s play? The CEO’s behavior dictates how innovative the association will be.
Smooth The Path
JANUARY 4, 2018
An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so. Make sure you have an Association Value Trigger Point.
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