Smooth The Path

JANUARY 31, 2019

Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member. Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time.

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

NOVEMBER 27, 2017

Often, associations report on what the average member is doing or the processes of most members. How about if we find our most innovative members, our most successful members and find out what they are doing? Most popular posts this month: Is your association breaking this key rule while trying to engage younger members? .

Innovation 74

Innovation Cost Process Strategy 74

Smooth The Path

JANUARY 4, 2018

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so. Make sure you have an Association Value Trigger Point.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

DECEMBER 1, 2020

The overarching environmental factors that association leaders may want to start scanning. The transformation many associations have already made to become highly innovative organizations. Associations of the Future.

Innovation 88

Innovation Video Member Experience Association Value 88

Smooth The Path

JANUARY 21, 2016

If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization. Optimization must be balanced by innovation. Innovation is solving a new key problem that our members are deeply challenged with.

Course 60

Course Innovation Video Conference 60

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

NOVEMBER 27, 2016

Related: Storytelling is the new association marketing. Member strategy, marketing and innovation are not… The post The Hidden Problems in Membership Marketing That Are Stopping You appeared first on Smooth The Path. One or both are not connecting with members. Start here first.

Marketing 60

Marketing Social Media Products Innovation 60

Smooth The Path

MAY 22, 2018

Bring together the innovators – long-time members typically focus on the big issues in the industry or profession like changes in technology, regulation, public perception, etc. Help them connect with other like-minded innovators to facilitate discussions that move the industry or profession forward.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

NOVEMBER 6, 2016

And still could be better – when asked when did you realize the value of the association? This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. members could point to the exact event.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 7, 2017

It is our understanding of them that guides the organization’s strategy. There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

DECEMBER 13, 2016

Related: Identifying innovating members. The post Who Are the Stephanies in Your Association? Think about what would happen to your member’s experience if we could identify all the “Stephanies”, nurture or train more “Stephanies” and put them where they will have the most interaction with other members.

Member Experience 60

Member Experience Innovation Association Value Strategy 60

Smooth The Path

NOVEMBER 17, 2020

Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Brains go haywire in a crisis. Some people overreact, and some people underreact.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

MARCH 11, 2021

There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.” Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years.

Member Research 113

Member Research Industry Cost Conference 113

Principled Innovation

MARCH 25, 2013

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

Association Value 100

Association Value Revenue Survey Cost 100

Association Adviser

SEPTEMBER 24, 2013

Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information.

Technology 60

Technology Social Media Maryland Press Release 60

Reid All About it

SEPTEMBER 27, 2019

Frieda Klotz (moderator), journalist covering health, culture, and business innovation. Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Michael Schrage, Research fellow at the MIT Center for Digital Business.

DC 34

DC New York Washington Review 34

Smooth The Path

MARCH 21, 2017

My husband and I spent a week inside of Grand Canyon National Park. I recall a ranger saying most visitors average an 18-minute peek over the rim and then they are off to the next site to see. While a week visit is unusual for a National Park, it is not uncommon for us. We did the same at Yellowstone, Bryce, and Volcanoes National Parks.

Association Value 74

Association Value Process Innovation Strategy 74

AssociationChat

SEPTEMBER 22, 2021

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? And then a lot of times what’s highlighted is that associations are risk averse, and they’re unwieldy. And it’s very difficult to maneuver and innovate the way that we want to.

How To 104

How To Content Examples Newsletter 104

Smooth The Path

JULY 14, 2016

Associations can reduce the anxiety caused by networking. Related: Making conference networking more inclusive. Setting the tone to help members solve their problems. The post Do Members Feel Like They are Coming Home? appeared first on Smooth The Path.

Conference 60

Conference Association Value Innovation Strategy 60

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted.

Certificate 39

Certificate Innovation Education Process 39

The Hourglass Blog

JANUARY 21, 2011

This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. For Jeff’s first post on why innovation is critical to the future of associations, go here. I was right.

Innovation 40

Innovation millennials Leadership Resources 40