Smooth The Path

MARCH 11, 2021

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

NOVEMBER 6, 2016

And still could be better – when asked when did you realize the value of the association? members could point to the exact event. This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 7, 2017

There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy.

Member Engagement 84

Member Engagement How To Case Study Conference 84