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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. It created a unified content strategy transcending individual initiatives across all departments.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. They changed the rules of the games in the airline and circus industries, and ended up way ahead of everyone else. You take a look at your industry, and ask yourself four questions: 1. You take a look at your industry, and ask yourself four questions: 1.

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Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Driving Industry Business Outcomes.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

This year, the United Nations declared the International Women’s Day theme to be “DigitALL: Innovation and technology for gender equality.” Ten innovative female leaders in association technology The following women have made outstanding contributions to the advancement of technology in associations: 1.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.