Association Value Industry Member Experience Strategy 
Smooth The Path
AUGUST 6, 2018
The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.
Nimble AMS
FEBRUARY 15, 2024
Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. When done correctly, leading with authenticity has the power to attract new members and demonstrate your value across the industry.
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Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.
Smooth The Path
FEBRUARY 12, 2019
She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Are you interested?
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.
Smooth The Path
OCTOBER 24, 2019
Once a new member joins, the trust continues to build as they interact and receive value. Soon they realize that the association is the trusted place to turn with questions about the profession, field, or industry. Exchanging trust happens when we ask our members to do something. Associations do not sell snake oil.
Smooth The Path
MARCH 28, 2019
But we can offer networking opportunities that are not well attended and professional development that leaves members feeling bored and uninspired. So what is really the job of the association? It is to advance the profession and industry and, Help each member become a better version of themselves, and you can try to.
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